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Anyone having a Realty (transaction) website integrated with some Vacation rentals?

Apr 22, 2022 4:00 PM
Joined Nov, 2020 21 posts

Hello all! My name is Fabian and I'm a host from Miami!


Last year I was managing around 20 rentals and honestly wasn't having a good time, so I decided to restructure my business and trim the properties that were not bringing enough revenue while also advising my current owners to sell their one bedrooms to buy two bedrooms instead which yield higher returns in my market.

I have now a few units under contract and will land around 12 nice vacation rentals, 10 being 2 or more bedrooms.

I have also been selling a lot of real estate, and honestly I am trying to solidify that aspect of my business; so I am thinking of redesigning my currently OwnerRez-Hosted website which can't be very customized and instead make bookings a part of my site in a "bookings" tab.


Ideally I would like to build something similar to https://www.carswellandassociates.com/


Does anyone have any experience in these types of integrations?

Thank you!

Ventura County V
Mar 8, 2023 1:48 PM
Joined Mar, 2022 119 posts

I'm a real estate Broker in California, as well as an STR manager/owner.  I keep my Brokerage website separate from my vacation rental site.  There are two main reasons for this, both around SEO.  If you have STRs and sales it will "confuse" the search engines as to what you are and what your site's focus is.  This will get even more confusing, especially for the consumer, if you have long-term rentals on there as well.

The second reason is, your site's "avatar" (aka who you're trying to get as a visitor).  The person who is shopping for a traditional rental or to purchase a home is much different than the person looking for a two-night stay somewhere.  When designing your site, they need to attract the right customer and your content needs to reflect that.  Even if you had a subdomain like "purchase.mysite.com" it could still be dicey.  The guidance I've read is to have these be unique sites and leave subdomains for specific silos of information, like "calif.aaa.com"


Evolve does have a sales page buried on their site, but when you click on the listing for the property it takes you to the rental page.  In my view, that is not a good way to do it as it is confusing.


How I would do it is list the rental on your sales site with a link to the rental page/site in case people are interested in buying it as a rental.  I'd also link from the STR site to the sales site with a generic "some of our rentals are up for sale, click here to see a listing" type of link.  You don't want to list directly from the STR property page as that could hurt rentals (who wants to rent a place that may be sold out from under them).