Is it best practice to set a higher price in pricelabs and then apply discounts to direct bookings, or to start with direct booking prices in pricelabs and then add surcharges to bookings that come from other channels, or some mix of these two strategies?
Also, how do you account for different platforms "take" when setting up discounts and surcharges. For example, if Platform A keeps 20% of guest payment and Platform B keeps 15% of guest's payment, do you adjust accordingly? If you do adjust, is it for the complete difference (charging 5% more on Platform B) or do you split it with the guest, so guests who book on Platform B pay less for the same reservation that would have cost them more on Platform A. (I do plan on making some personal adjustments based on ease of use and the politics of platforms.) Might anyone have some sort of cheat sheet showing how much of guest fees each platform keeps?
Thank you!
