Diana Roberts

Certified Advisor

About Diana Roberts

Diana Roberts is a seasoned short-term rental (STR) systems specialist with over six years of experience focusing on OwnerRez, direct booking websites, and the technical backend of STR operations. As the founder of STR Tech Ninja, Diana is known for building calm, reliable systems that keep short-term rentals running smoothly behind the scenes.

She specializes in configuring OwnerRez correctly, integrating dynamic pricing tools, cleaning and turnover systems, payment processing, and digital guidebooks to create efficient, connected workflows that support both owners and guests.

With hands-on experience in co-hosting and direct booking strategies, Diana has built a reputation for creating practical, scalable solutions rooted in real-world STR operations. Through STR Tech Ninja and dercustoms.com, she helps owners understand how their systems work — not just how to use them.

Passionate about operational clarity and long-term reliability, Diana brings thoughtful, experience-driven guidance to owners and managers at every stage, from first setup to scaling with confidence.