One of my most common uses for tag automation is tagging the guest as a good or unwelcome guest and it would be nice to be able to set up an automation if guests leaves a bad review, tag the guest (not the booking) as an unwelcome guest. Just as an example.
Thanks for the feedback, Donaven!
Tag Automations are still in in the early stages of development, and we're actively gathering feedback like this to shape their future. Expanding auto-tag functionality to work with guest records, like it does for Bookings currently, is definitely something we'd like to include in the future.
In the meantime, you can create a tag and have it apply automatically to the booking. When you see a booking with that tag, you can manually apply it to the guest record as needed.