I would like to have date drivin and channel driven Property Titles under Description to target specific events. Like i am promotion multiple weekends in the shoulder season but right now I have to change it for each event, once booked then i can change it for upcoming event week/weekend but I would like to promote multiple at the same time on different channels if that makes sense?
Sheila
Thanks for the suggestion. I can definitely see the value in wanting to highlight different events throughout the year without having to continually edit your listing.
The biggest challenge is that this isn't really something the major OTAs currently support through their APIs. Airbnb, Vrbo, Booking.com, and the other channels don't provide a way for a PMS like OwnerRez to send different titles, headlines, or descriptions based on the dates a guest is searching.
Ideally, what you'd want is something like:
Unfortunately, the channels only allow a single listing title and description, regardless of the travel dates being searched.
We could potentially do something similar on direct booking websites, where we control the entire experience, but we generally try to avoid creating features that behave differently on direct bookings versus the major channels. Keeping the experience consistent helps reduce confusion for users managing listings across multiple platforms.
Interestingly, the channels have recently begun supporting features like seasonal cancellation policies, where rules can vary by stay dates. So they are moving toward more date-aware functionality in some areas. At the moment, though, listing titles and descriptions don't have that same capability.
It's still a reasonable feature request, and we'll leave it open so others can weigh in. If the channels eventually add support for date-specific listing content, it would certainly become much more feasible for us to implement as well.
I was hoping was a date trigger to change the description on our OR account. Like it would automatically update it if it is open at a specific date in time, ie say august 3 if open still, OR would update until that holiday is booked. If that makes sense, it is basically an if statement that checks calendar just like say a gap night offer but instead it updates the title, just a thought until the channel support multiple date driven as explained, and yes, AIR now has limited cancellation on their end which I am not even sure what the "available markets/regions" are but I did just notice that....it's kind of like a whackamole game with these channels as soon as you get used to something they change, delete or add something then we have to adjust!
I understand what you're describing. If I'm understanding correctly, you're not asking for the title to change based on what dates the guest is searching for. You're suggesting an automation that changes the listing title on a specific calendar date or when certain availability conditions are met.
My concern is that this could actually create a different problem.
For example, suppose it's August 3rd and the title automatically changes to something like "Book Now for Labor Day Weekend!" or "Perfect for Back-to-School Getaways." A guest who happens to be searching in August for a Christmas stay would see that same title, even though it has nothing to do with the dates they're booking.
The listing title is shown to everyone browsing your property, regardless of the stay dates they're searching. Because of that, it's generally intended to describe the property itself and its lasting features, not promote a specific event or seasonal opportunity. Airbnb's own guidance recommends using the title to highlight what makes your space unique, rather than trying to tell a temporary story. https://www.airbnb.com/resources/hosting-homes/a/guidelines-for-writing-your-listing-title-533
I also think event-specific titles could become misleading. For example, if your title says "Minutes from the Bay Area Renaissance Festival," someone booking a stay months after the festival has ended could reasonably expect that event to be happening during their visit. When they discover it isn't, that could lead to a poor review or even a complaint to Airbnb that the listing was misleading. At that point, the feature could end up costing more in lost revenue and damage to your listing's reputation than it ever generated.
So I definitely understand the marketing goal. I just don't think automatically changing the listing title is the right mechanism for accomplishing it. The ideal solution would be for the channels themselves to support content that changes based on the guest's searched travel dates. Unfortunately, that's not something Airbnb, Vrbo, or Booking.com currently expose through their APIs, so it's not something OwnerRez can implement today.
Gotcha makes sense. I suppose!
