It’s official, we’re among the best in vacation rental technology once again for the 6th year in a row!
OwnerRez has been named a Vrbo 2026 Elite Connectivity Partner, placing us in an exclusive group of software providers recognized for innovation, reliability, and performance across the Vrbo marketplace. This marks our 6th consecutive year earning Elite status, and once again, we’re proud to say we remain the only independent channel manager to achieve this distinction year after year. 🏆
What Elite Connectivity Partner Status Really Means
Vrbo’s Elite Connectivity Partner designation isn’t about popularity or volume; it’s about excellence. Out of more than 100 integrated partners, only a select few meet Vrbo’s rigorous standards for technical quality, consistency, and overall performance. Elite status recognizes partners that deliver:
- Rock-solid technical reliability with consistently high uptime and fast response times
- High-quality listings that help properties stand out and convert better
- Strong booking performance with fewer errors and smoother guest experiences
- Advanced functionality that simplifies operations and helps managers grow
In short, this recognition confirms that our connection with Vrbo doesn’t just work; it works exceptionally well.
Technology That Doesn’t Just Perform, It Drives Growth
Over the past year, our Vrbo integration continued to level up in meaningful, revenue-driving ways. Highlights from 2025 include:
- Full Vrbo Promotions Support, including strike-through pricing, promotional badges (Last Minute, Early Bird), OneKey member discounts, mobile discounts, and eligibility for special Vrbo ad placements like Black Friday campaigns. These enhancements help listings stand out in search results, increase click-through rates, and convert more bookings, all while working seamlessly with OwnerRez’s existing discount rules.
- Automatic 5-Star Reviews on Vrbo, professional, positive guest reviews are now posted automatically after checkout, helping managers maintain stronger review activity, higher average ratings, and better alignment with Vrbo performance metrics while intelligently skipping reviews in dispute or problem scenarios.
- Automatic Vrbo Review import allows all Vrbo guest reviews to sync directly into OwnerRez without manual effort, making it easier to track feedback, monitor performance, and manage reputation from a single system.
- Smarter Vrbo Messaging in the Unified Inbox, including better handling of guest-initiated cancellation requests, cleaner message threading, and improved reliability, helping managers respond faster and stay organized.
- “Sourced by Expedia” Booking Attribution provides clear visibility into when Vrbo bookings originate from Expedia’s broader network, allowing managers to better understand booking sources, attribution, and channel performance.
A True Partnership
Elite status is also a reflection of strong collaboration. We’re grateful for the continued partnership with the Vrbo and Expedia Group teams and the shared commitment to raising the bar for vacation rental technology. Thanks to the incredible team at Vrbo, including Shelby, Stacey, Jill, Gavin, and many others, for their support.
Looking Ahead
As we move further into 2026, our focus remains the same:
- Build dependable, high-performing tools
- Invest in smart automation and innovation
- Make it easier for managers to deliver great stays
