This week’s roundup covers World Cup-driven demand, housing concerns in major event markets, short-term rental enforcement in Hawaii, and new data on professional property managers. Let’s dive in.
Short-term rental demand continues to build ahead of the 2026 FIFA World Cup, especially in Miami. New AirDNA data reported by Axios shows nightly demand for some Miami match dates is up between 54% and 118% year over year. At the same time, many listings remain unbooked, suggesting some travelers may wait until matchups and travel plans are clearer before booking.
In Los Angeles, officials are considering whether to temporarily loosen short-term rental rules during the 2028 Olympics. The proposal would allow some second homes to be rented short term through the end of 2028, with supporters pointing to lodging demand and city revenue. Critics argue the change could pull more homes out of the long-term housing market and create additional enforcement challenges.
Housing concerns tied to major events are also growing across World Cup host cities. A Guardian report this week highlighted concerns from housing advocates that increased short-term rental activity could worsen affordability and displacement pressures in cities preparing for the tournament. The report also notes that some host cities are seeing more STR listings and higher nightly rates as the event approaches.
In Hawaii, HGTV’s Renovation Aloha stars were reportedly fined $40,000 by Honolulu for operating illegal short-term rentals. According to the report, the properties were rented for stays under 30 days without the required permits, highlighting how cities with strict STR rules are continuing to pursue enforcement against non-compliant operators.
New industry data from Rentals United and PriceLabs also points to continued professionalization in the short-term rental market. Their 2026 outlook report found that dynamic pricing, channel diversification, and operational efficiency are becoming increasingly important, with professional property managers controlling a large share of major STR markets. The report also warns that relying too heavily on one booking channel is becoming a bigger risk for operators.
As we move further into 2026, the short-term rental industry continues to evolve across major event demand, regulation, enforcement, and operational strategy. Check back next week for the latest updates.