If OwnerRez added integrations with Google Meta Search, Google Hotels, Expedia, and ideally a channel manager like SiteMinder, it would immediately become a viable PMS for thousands of boutique hotels, inns, and bed & breakfasts that currently have very few good software options.
This is a much bigger opportunity than simply adding a few new channel connections.
We’ve been OwnerRez customers for six years and are huge fans of the platform. In fact, we reached a point where we were forced to leave OwnerRez for our hotel projects, not because it wasn’t capable, but because it couldn’t connect to the hotel ecosystem we needed. We would genuinely love to bring those properties back to OwnerRez if these integrations existed.
We’re also connected to a large network of boutique hotel and B&B owners who feel exactly the same way. Many of them would move to OwnerRez tomorrow if it supported these basic hotel connections. Right now they’re stuck using hotel PMS platforms that are either incredibly antiquated or prohibitively expensive.
I’ve spent a tremendous amount of time researching the hotel PMS market. The reality is that most systems fall into one of two categories:
• Older platforms that feel dated, rigid, and lack the flexibility modern operators want.
• Enterprise-focused systems that are far more modern but are priced and structured for larger hotels, often requiring 25 or more rooms just to become a customer.
That leaves a massive gap in the market for independent hotels with 5 to 25 rooms.
OwnerRez already has what many of these systems don’t: an incredibly powerful, flexible, and customizable operating engine. I’ve built out some very sophisticated guest experiences using OwnerRez because it’s simply capable of so much more than most hotel PMS platforms.
The biggest missing piece isn’t the PMS itself. It’s connectivity.
Even better, OwnerRez wouldn’t necessarily need to build dozens of hotel integrations individually. A partnership with a platform like SiteMinder could solve most of that overnight. SiteMinder already connects to nearly every major hotel distribution and technology platform, including OTAs, Google Hotels, travel agencies, loyalty programs, marketing platforms, and countless other hospitality services. Leveraging that ecosystem would instantly make OwnerRez a legitimate hotel PMS.
The boutique hotel, inn, and B&B market is deeply underserved. This isn’t a niche with only a handful of potential customers. It’s thousands of independent properties, many averaging 5 to 15 rooms, actively searching for better software.
I don’t think it’s an exaggeration to say this could fundamentally change the competitive landscape for OwnerRez.
Once those hotel distribution channels were available, I wouldn’t even be surprised to see much larger hotels begin adopting the platform. There are really only a handful of sophisticated hotel PMS products on the market today, and none of them stood out to me the way OwnerRez did when I originally evaluated PMS options for our vacation rental business.
The only major feature I could see OwnerRez eventually needing for larger hotels would be true multi-room inventory and room-type management. But that’s a future expansion. Simply supporting hotel distribution through Google Hotels, Expedia, Google Meta Search, and/or SiteMinder would already unlock an enormous new customer base.
This feels like a rare win-win opportunity. It would be a major growth opportunity for OwnerRez while bringing a modern, flexible platform to a part of the hospitality industry that has been underserved for years.
