This week, we are highlighting Jacqui Parkhill, owner of Ozark Mountain Shay Getaways and an OwnerRez user since 2019. With a background in real estate and over 15 years in the industry, Jacqui manages all six of her properties on her own using strong systems and automation to keep everything running smoothly.
Can you tell us a little bit about your history?
I have been running my own vacation rental business for about 15 years. Real estate has always been a part of my life. My father and family began investing in rental homes nearly 10 years before I was born, and grew that business to over 150 rental properties across three different states. So in many ways, I grew up around this industry. Vacation rentals, of course, are a very different world compared to traditional long-term rentals, which is how my family started. What I’ve built has evolved into a full-time business, and I truly love the flexibility it provides, allowing me to be home, travel, and create a lifestyle I enjoy.
What is your background?
My background includes a Bachelor of Science degree in Fashion Merchandising with a minor in Marketing from Missouri State University.
Are you from the geographical area where your properties are located, or did you move there later?
I live right in Branson, Missouri, where my properties are located, which makes it much easier to stay hands-on and be available for guests when needed.
What do you love most about the vacation rental business?
One of my favorite parts of this business is the interaction with such a wide variety of guests, along with the creative side of designing and setting up each unit when it’s purchased.
What do you dislike the most about it?
The most challenging part has been managing everything on my own. I don’t have employees, so I personally handle the day-to-day operations and coordinate out any maintenance or additional needs as they arise.
How do you use OwnerRez to manage your business?
OwnerRez has truly been a game-changer for me. It keeps everything organized and in one place, making it simple to manage reservations, payments, and guest communication.
What is the most useful feature OwnerRez offers?
I especially appreciate how seamlessly it integrates with platforms like Vrbo, Airbnb, and my own direct booking website. Having those systems automated has saved me an incredible amount of time and allows me to run my business much more efficiently.
Jacqui has done an impressive job growing her business while still managing the day-to-day operations on her own. Her story is a great example of how, with the right tools in place, you can manage vacation rentals at scale without a large staff. We look forward to seeing Ozark Mountain Shay Getaways continue to grow.