With a background in real estate, interior design, and property management, Caroline Jordan has worn many hats in the industry. However, her passion for the Gulf Coast and connecting with people led her to build Coastal Link Properties, where she helps create unforgettable stays for travelers.
Can you tell us a little bit about your history?
I’m Caroline Jordan, the owner of Coastal Link Properties, and I’ve been in the vacation rental industry for over 10 years. My journey started in Gulfport, Mississippi, where I grew up, and after high school, I spent a lot of time visiting the Alabama coast with my pseudo-parents, Jimmy and Sheila Stewart. We’d stay on their boat at SanRoc Cay in Orange Beach, and it didn’t take long for me to fall in love with the area. I moved to Orange Beach and started working for RE/Max, where I met my future mother-in-law, Debbie Freund. After a few years, in 2014, I took over Rental Link, the vacation rental business my husband had started in 2009. That’s when Coastal Link Properties came to life. I’ve been running the business ever since, blending my love for human connection with real estate and property management.
What is your background?
My background is a bit eclectic. I’ve done everything from pressure washing houses to interior design, the mortgage industry, working at UPS, appraisals, sales, and running for RE/Max. I’ve dabbled in just about every facet of the industry over the years, which has led me here to vacation rentals and property management.
Were you always in VR or property management, or is this a 2nd/3rd career?
I started in property management in 2007 and moved through various roles like advertising, interior design, and real estate. However, property management was the one area that truly stuck with me. It’s what I returned to and made my career, especially once I took over Coastal Link Properties.
If a later career, what did you do before?
Before entering property management, I worked in advertising, sales, appraisals, real estate, and interior design. I’ve tried my hand at various jobs, and they all helped shape my current business approach.
Are you from that geographical area, or did you move there later?
I am originally from Gulfport, Mississippi. After graduating high school, I moved to Orange Beach, where I began working for RE/Max. Following that, I relocated several times—first back to Ole Miss, then to Atlanta, Biloxi, and finally Pensacola. Now, I have settled in Pensacola, where Coastal Link Properties continues to grow.
What do you love the most about the VR business?
What I love most about the vacation rental business is the people involved. It’s incredibly rewarding to create beautiful getaways for our guests, but what I find even more fulfilling is the relationships I build with both property owners and guests. I enjoy connecting with everyone and making their experiences memorable.
What do you dislike the most about it?
The only downside for me is dealing with people who are simply unpleasant. It’s rare, but it’s the aspect of the business I don’t enjoy. I much prefer establishing positive, helpful connections.
How do you use OwnerRez to manage your business?
I use OwnerRez for literally everything. It’s a crucial tool in my daily operations and helps me keep everything organized and running smoothly. From booking to communication, it’s my go-to platform.
What is the most useful feature OwnerRez offers?
The calendar is undoubtedly the most useful feature for me. It is a game-changer in terms of managing bookings, and the communication tools with guests are incredibly efficient and user-friendly. It truly helps streamline everything.
It’s inspiring to see how Caroline Jordan has built Coastal Link Properties with passion and dedication! Wishing her continued success as she grows her business and creates unforgettable experiences for guests and homeowners alike.