Strategic discounts can significantly boost your vacation rental's performance. When implemented thoughtfully, discounts attract more potential guests, encourage longer stays, and help fill gaps in your booking calendar. Popular discount options include last-minute bookings, weekly or monthly discounts, seasonal discounts during slower periods, and perhaps even early bird specials for guests who book well in advance. The right discount strategy can give you an edge in a competitive market without sacrificing profitability.
OwnerRez makes discount implementation simple across all your listing channels, allowing you to create various discount rules that automatically sync with Airbnb, Vrbo, and more. Set up last-minute promotions, length-of-stay discounts, or seasonal specials that can apply to your hosted website, specific listing channels, or a combination of both.
Be strategic with your discount approach. Research what comparable properties offer to ensure competitive discounts without undervaluing your rental. Consider creating a discount calendar aligned with local tourism patterns—offering deeper discounts during predictable slow periods and modest ones during higher demand times. Ensure your base rates are appropriately set so discounted prices still provide healthy margins.
While discounts grab attention, remember that competing solely on price isn't always the best strategy. When promoting discounted rates through your hosted website and channel integrations, focus on the overall value guests receive, not just the reduced price. This approach helps maintain your property's reputation while offering attractive deals that convert browsers into bookers.
Understanding and configuring discounts is crucial for effectively marketing and boosting your short-term vacation rental business. To start configuring your discounts, navigate to Settings > Pricing > Discounts.