Email Blast June 24, 2025 - Small Policy Tweak = Big Booking Boost on Vrbo

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Small Policy Tweak = Big Booking Boost on Vrbo

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Hi [first name], 

We’ve reviewed your Vrbo cancellation policy and noticed it’s very close to one of Vrbo’s standard policies, but just slightly outside the accepted parameters.

The following Vrbo policies align closely with what you have set:

  • Relaxed: 100% refund if canceled ≥14 days before check-in
  • Moderate: 100% refund if canceled ≥30 days before check-in

Your current policy doesn’t exactly match. For example, it may be set to 31 or 32 days instead of 30, or 15 or 16 days instead of 14. These small differences mean that Vrbo treats your policy as a custom policy, which can lead to reduced visibility in Vrbo search results.

Here’s why it’s worth switching to a standard policy, according to Vrbo:
Gross Bookings and Cancellations Infographic
🏆Performance Boost:
  • 30%+ increase in annual net booking value
  • 10%+ higher booking conversion rate
  • 3x more listing views
  • 2x more property page clicks
📊What Travelers Want:
  • 77% of travelers prefer rentals with a flexible cancellation policy
  • “Free Cancellation” is one of the top-used filters on Vrbo
  • Listings with any non-refundable fees are excluded from these filters

To resolve this, we recommend updating your cancellation policy to match Vrbo’s exact Moderate or Relaxed options. This ensures full compatibility and makes your listings more visible in search results.

If you have any questions or need help adjusting your settings, feel free to reach out.

Best regards,

The OwnerRez Team