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Email Blast November 18, 2024 - New OwnerRez setting will increase your Vrbo bookings!

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New OwnerRez setting will increase your Vrbo bookings!

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Vrbo and OwnerRez logos

Hi [first name]!

We’re reaching out with an important update regarding your Vrbo channel settings that could significantly boost your bookings.

What’s changing?
Vrbo recently provided data showing that listings using Map Pin—a setting that displays your property’s location on the map without revealing the exact address—perform better in search results and are more likely to convert to bookings.

Here’s why:
  • Over 20% of Vrbo travelers use map search.
  • Listings without a map pin may be excluded from neighborhood searches or appear inaccurately (e.g., on highways or water).
  • Proximity to attractions and amenities is key for travelers.
Currently, your listings are set to “Use Property Default” for location display. As this setting can lead to inconsistencies and missed booking opportunities, we’ll be switching all properties using “Use Property Default” to Map Pin two weeks from now.

How does this affect you?

If you prefer the new setting: No action is needed; we’ll update it for you. And hey, you’re making the right decision!
If you prefer to keep your current setting or use “General Area”: Simply update your Vrbo channel settings within the next two weeks to select “General Area”.

To opt-out:
  • Go to Settings > Channels > Vrbo > Edit.
  • Select General Area for your location display.
Why this matters
This change aligns with our goal to maximize your property’s visibility and improve your bookings. Rest assured, this does not expose your property’s exact address to travelers—only a pin showing the approximate location is used.

If you have questions or need assistance, our support team is here to help.

Warm regards,

The OwnerRez Team

Create happiness, one booking at a time.

This email pertains to the following accounts: