The Conversion Speed report details your booking velocity, or how fast your calendar fills, and measures how rapidly your available nights get booked. It highlights your property's overall desirability and pricing competitiveness.
Having a higher Conversion Speed means your listing attracts guests who book quickly once dates open, often indicating optimal or slightly under-market pricing, while having a lower Conversion Speed could mean your property remains empty longer, likely due to high rates, poor photos, or strict minimum-night stays.
Create your Conversion Speed report by navigating to Reports > Analysis and Statistics > Booking Statistics > Conversion Speed, selecting the following options, and clicking Run Report.
- Properties (Active and/or Disabled)
- Date range
- Booked As Of date
- Property Tags
- Group by (e.g., Property (default), Listing Site, Month, Owner, Property Status (Active/Disabled), Quarter, Week, Year)
- Compare with the previous (e.g., Same year, Year before, 2-5 years before)
- Display absolute values
- Display relative values or the amount of change between periods
- Columns (e.g., Month (default), None, Listing Site, Owner, Property, Property Status (Active/Disabled), Quarter, Week, Year)
- Include blocked off time by selecting the checkbox
- Summary Field (e.g., Conversion Speed (default), Bookings, Inquiries, Quotes, Nights per Booking, People per Booking, Days in Advance)
- Display either by Arrival or Booked date
Users can choose to Print or Export (and save) the completed Bookings Summary Report. See the Conversion Speed Report PDF Example.