Email Blast November 29, 2025 - New Reason to List on Vrbo: Strike-Through Pricing & Promo Badges 🛒🏷️

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New Reason to List on Vrbo: Strike-Through Pricing & Promo Badges 🛒🏷️

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Hi [first name]!

If you've been thinking about expanding to Vrbo, now might be the perfect time.

We just released full support for Vrbo Promos - a new feature that helps properties stand out with eye-catching promotional displays. Combined with Vrbo's massive traveler base, this could be a significant opportunity to fill more nights and increase revenue if your holiday season isn't looking as full as you would like.

What are Vrbo Promos?

Vrbo Promos allow your listings to display:

  • Strike-through pricing
  • Special badges (eg. "Last Minute", "Early Bird")
  • OneKey member discounts
  • Mobile discounts
  • Inclusion in special Vrbo Ads (eg. Black Friday)

How it looks live on Vrbo

Here's how promotional pricing appears to guests browsing Vrbo:An individual Vrbo listing page, showing a live quote

An individual listing page, showing a live quote

The Vrbo search-results page, showing listings side by side

The search-results page, showing listings side by side

These visual cues help listings stand out from the competition and typically drive higher click-through rates and more bookings.

Why Vrbo?

If you're not currently listing on Vrbo, you're missing out on one of the largest vacation rental platforms in the world. Many owners and property managers find that Vrbo attracts a different guest demographic than other platforms - often families and groups looking for longer stays.

And with OwnerRez's direct Vrbo API integration, managing your Vrbo listings is seamless:

  • Real-time availability and rate updates
  • Instant booking notifications
  • Automated guest messaging
  • Full control over your listing content
  • And now - promotional pricing displays that help you compete 🏷️

Getting Started is Easy

We make it simple to connect your properties to Vrbo through our direct API integration. Once you're set up, you can use the same discounts you may already have configured in OwnerRez (like Last Minute or Early Bird) to automatically create Promos on Vrbo.

With Black Friday deals running on Vrbo right now, there's no better time to get your properties listed and start taking advantage of promotions.

Ready to explore Vrbo?

Check out our Vrbo integration guide to learn more, or just reply to this email and we'll help you evaluate whether Vrbo is right for your properties.

PS. Opposed to advertising on Vrbo? Please tell us why. We realize that there are good reasons some users cannot or will not list on a particular channel. If you have a second, please remind us why Vrbo isn't a good fit for you.