Email Blast November 29, 2025 - Upgrade Your Vrbo Connection for Strike-Through Pricing & Promo Badges ⚡

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Upgrade Your Vrbo Connection for Strike-Through Pricing & Promo Badges ⚡

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Hi [first name]!

We just released full support for Vrbo Promos - a feature that helps your properties stand out in search results and listing pages with eye-catching promotional displays. Listings with promotional pricing typically see higher click-through rates and more bookings on Vrbo.

Here's what your listings can now show:

  • Strike-through pricing
  • Special badges (eg. "Last Minute", "Early Bird")
  • OneKey member discounts
  • Mobile discounts
  • Inclusion in special Vrbo Ads (eg. Black Friday)

How it looks live on Vrbo

When we say strike-through or badge pricing, you probably already have some idea of what that means, but in case you don't, here's how it looks on Vrbo.

An individual Vrbo listing page, showing a live quote

An individual listing page, showing a live quote

The Vrbo search-results page, showing listings side by side

The search-results page, showing listings side by side

The Catch: API Integration Required

Here's the thing - Vrbo Promos only work in OwnerRez if you use our direct (API) channel integration.

Since you're currently only using iCal, you won't be able to use Promos yet.

Upgrading to our direct Vrbo API integration is easier than you might think, and Promos is just one of many benefits you'll get:

  • Real-time availability and rate updates (no more iCal sync delays)
  • Instant booking notifications
  • Automated messaging to Vrbo guests using native Vrbo messaging
  • Better control over your listing content
  • Automatic review import
  • Automatic 5-star review writing
  • And now - promotional pricing displays 🏷️

How to Upgrade Your Vrbo Connection

We can help you switch from iCal to API integration. It's a straightforward process, and our support team is here to guide you through every step.

Check out our Vrbo API integration guide to learn more about the benefits and setup process, or just reply to this email and we'll help you get started.

With Black Friday deals running on Vrbo right now, there's no better time to upgrade and start taking advantage of promotional features that help your listings stand out.

Have questions? Just reply back to this email and we'll walk you through it.

-Paul

PS. Can't or won't upgrade your Vrbo connection to API?  Please tell us why. We realize that there are good reasons some users cannot or will not upgrade to API. If you have a second, please use that link to tell us why!