What InkSTR is: InkSTR is an AI content-marketing platform for short-term rental property managers and owners. It generates and publishes SEO blog content for a client's website. It is not a booking engine, channel manager, or PMS — it's a one-way consumer of OwnerRez data to make that content more accurate and relevant.
Steps for integration
1. Log in to your InkSTR account.
2. Open Account Settings.
3. Click on the PMS Connections tab.
4. Click “Connect with OwnerRez.”
5. You'll be redirected to OwnerRez to log in to your OwnerRez account.
6. Review and approve the requested access (Full read and write).
What Data is Transmitted
InkSTR never writes, creates, updates, or deletes anything in OwnerRez.
| Data | Purpose in InkSTR |
| Properties | Catalogs the client's rental portfolio (name, address, bed/bath count, amenities) so that generated blog content references real properties accurately. |
| Property photos | Imported into InkSTR's image library and used as visual assets in generated blog articles. (Some accounts require OwnerRez's “WordPress Plugin + Integrated Websites” premium feature for this — InkSTR degrades gracefully when it's not available.) |
| Listings data | Enriches property descriptions/amenities for content accuracy. |
| Guest reviews | Mined for guest sentiment and recurring themes to inform blog topic research (e.g., “guests keep asking about X”). |